The Food Peeps Coffee and Deli Menu: Prices & Reviews

There’s a particular kind of joy in stumbling upon a cafe that does brunch right — and tucked away on Sago Street in Chinatown, The Food Peeps Coffee & Deli is exactly that. With its Rendang on Toast (DanielFoodDiary) and Honey Strawberry Bagelwich (Chinatown Singapore) drawing loyal crowds, this halal-friendly spot proves that a deli menu and coffee shop menu can live under one roof without compromising on personality.

Instagram followers: 3,400+ · Menu categories: 15 (All Day Breakfast, Waffles, Bagelwich, etc.) · Popular dishes: Rendang on Toast, Honey Strawberry Bagelwich · Average brunch price: $14 · Opening hours: 8am–5pm (closed Wed) · Location: Chinatown, Sago Street, Singapore

The Food Peeps’ menu breaks down into six clear categories, each with its own price band and popular items.

The pattern: nearly every item sits between S$11 and S$18, making The Food Peeps a mid-range brunch option in Chinatown.

What is the most popular type of menu?

In casual dining, the a la carte menu — where each item is priced separately — reigns supreme. The Food Peeps follows this model: every dish from the S$3 espresso to the S$16 Prawn & Guac on Toast is individually listed (Chinatown Singapore).

What are the 7 types of menus?

• A la carte – individual items, each with its own price
• Table d’hôte – fixed multi-course meal at a set price
• Buffet – unlimited servings for a flat fee
• Prix fixe – set menu with limited choices per course
• Cyclic – repeated menus over a period (common in cafeterias)
• Du jour – “of the day” specials
• Menu degustation – carefully composed tasting menu

The Food Peeps’ menu falls firmly in the a la carte camp, giving diners maximum flexibility.

What is the 7 course menu?

A 7 course menu typically follows a formal progression: appetizer, soup, salad, main, palate cleanser, dessert, and coffee or tea. Few casual cafes offer this structure; The Food Peeps keeps things simpler with a flat list of brunch standards.

What is a deli menu?

A deli menu traditionally revolves around sandwiches, salads, soups, and cold cuts. The Food Peeps leans into that heritage with its Bagelwich & Buns category — the Honey Strawberry Bagelwich and Hong Kong Breakfast Bagelwich are standout examples (Chinatown Singapore). Classic deli sandwiches like pastrami on rye or Reuben aren’t on the menu, but the spirit lives on in hearty, handheld creations.

What are common menu items at a deli?

• Pastrami on rye, Reuben, turkey club, corned beef
• Matzo ball soup, potato salad, coleslaw
• Bagels with cream cheese and smoked salmon

The Food Peeps adapts these traditions with an Asian twist — Rendang on Toast is essentially a deli-style open sandwich with Indonesian flavour (DanielFoodDiary).

What are the 10 most popular sandwiches?

• BLT
• Grilled cheese
• Philly cheesesteak
• Cuban
• Club sandwich
• Reuben
• Pastrami on rye
• Italian sub
• Egg salad
• Chicken salad

None of these appear on The Food Peeps’ menu, but the Honey Strawberry Bagelwich fills a similar comfort-niche.

The trade-off: traditional delis focus on cured meats and pickles; The Food Peeps swaps them for prawns, rendang, and acai bowls — a hybrid model that keeps customers curious.

What food items are on a coffee shop menu?

A coffee shop menu typically balances espresso drinks, drip coffee, pastries, bagels, and light meals. The Food Peeps offers thirteen coffee options, starting from S$3 for espresso (DanielFoodDiary).

What are the 5 popular coffees?

• Latte – espresso with steamed milk
• Cappuccino – espresso, steamed milk, foam
• Americano – espresso topped with hot water
• Mocha – latte with chocolate
• Flat White – espresso with microfoam

All five are available at The Food Peeps, with flavoured lattes at S$5.50 and iced versions year-round.

What is the 80/20 rule for coffee?

The 80/20 rule in coffee shops suggests 80% of revenue comes from 20% of menu items. At The Food Peeps, that likely means the Rendang on Toast and Honey Strawberry Bagelwich drive the bulk of sales, while specialty drinks like the Sea Salt Litchi Lemonade (S$6) serve as higher-margin add-ons (DanielFoodDiary).

What is the 30/30/30/10 rule for restaurants?

The 30/30/30/10 rule is a restaurant pricing guideline: 30% of revenue to food costs, 30% to labour, 30% to rent and overhead, and 10% to profit. It helps ensure sustainability. Applied to The Food Peeps: with average brunch prices around S$14, the food cost target would be about S$4.20 per dish.

What is the 7 course menu?

While The Food Peeps doesn’t offer a 7 course menu, the format is often used in fine dining for special occasions. A typical progression: appetizer, soup, salad, sorbet, main, cheese, dessert.

The catch: restaurants that stick to the 30/30/30/10 rule can stay profitable even with moderate traffic, but labour and rent in Singapore’s Chinatown may push those ratios higher.

What is on The Food Peeps Coffee and Deli menu in Singapore?

The full menu is divided into eight sections: Small Plates, Brunch, Sandwiches (including Bagelwich & Buns), Salads & Acai Bowls, Pasta, Sides, Bakes & Desserts, and Coffee & Drinks. Below are the price-anchored highlights.

Sixteen unique dishes across three domains — the menu shows a clear strategy: keep prices tight and hero dishes limited.

What are the prices at The Food Peeps?

Prices range from S$3 (espresso) to S$18 (some pasta dishes). The average brunch item is around S$14, making it affordable by Singapore standards. According to DanielFoodDiary, the Rendang on Toast rose from S$12 to S$14, a common pattern in Singapore cafes.

Is The Food Peeps halal?

The Food Peeps is widely described as halal-friendly by local food blogs, though official certification is not listed on the Chinatown Singapore directory page. Patrons should confirm directly with the cafe before visiting.

Where is The Food Peeps located?

34 Sago Street, Singapore 059026 — a short walk from Chinatown MRT Station (Chinatown Singapore).

How to make a reservation?

Reservations can be made via Instagram direct message or phone call, as stated in the cafe’s Instagram bio (source: Instagram bio).

“The Rendang on Toast is the real star — spicy beef rendang with a poached egg on sourdough, and it’s only S$14.”
— DanielFoodDiary (food blogger)

“The Honey Strawberry Bagelwich is a must-try — sweet, savoury, and perfectly messy.”
— Lemon8 user review

“We also cater events — drop us a DM on Instagram for custom orders.”
— The Food Peeps Instagram bio

For anyone hunting for a brunch spot in Chinatown that blends deli comfort with coffee-shop energy, The Food Peeps delivers exactly what it promises: honest, well-priced food in a setting that feels both local and considered. The key is to go early, order the Rendang on Toast, and save room for a Honey Strawberry Bagelwich.

Frequently asked questions